CONVERGENCE
In the last few years, technology has become a worldwide obsession. So much so that certain technology devices have achieved virtual rock star status. These days, it’s not just television, music and the movies that command attention, it’s the smart appliances, portable entertainment devices and core technologies that deliver them. With so much competition, making your technology-based product or service stand out within a business environment, and with the ever more savvy consumer is critical.
Our dedicated and highly experienced Convergence Team has the in-depth intelligence on embedded and core technologies, consumer and mobile devices, video game platforms and content, and distribution platforms and software to help our clients strategically introduce their products and services to the trade, business and ultimate end-user customers, not just for a single campaign, but for the long term. We cut through the buzzwords and jargon that can confuse, or worse, turn-off investors, business and consumer targets and instead deliver ‘Plain English’ marketing solutions that can be clearly understood and absorbed by each target group.
With one of the most proactive and seasoned Convergence teams in the industry, we create and manage innovative client campaigns with worldwide reach, focusing on each phase of the campaign from start-up to product launch to critical mass, and beyond. And working side by side with your marketing and sales teams, we can drive awareness and branding that opens doors and helps to close deals.
- Our client roster includes many of the most influential name-brand technology innovators in the world, in both B2B and consumer areas.
- Many promising technologies fail because they don’t get enough business or consumer traction. Our Convergence team can make sure this doesn’t happen.
- Rogers & Cowan’s name brand technology and consumer clients bridge the world's of traditional technology with true cross-branding power.
