DIGITAL ENTERTAINMENT
The age of the digital download is upon us, and the rules of the entertainment industry are changing fast. Consumers can access a vast and ever-growing array of their favorite content using a myriad of different devices- in their living rooms and on the road. From movies to television to music, from video games to video clips, from ring tones to online social networks, if a consumer wants it - they can get it - wherever they are - almost immediately.
In this increasingly competitive marketplace where the consumer is literally bombarded with choice, our digital entertainment team defines and differentiates client content, services and hardware offerings, making it easier for entertainment industry executives, investors and advertisers to understand your business offering and for consumers to recognize you have the coolest product at the right price From concept creation to consumer launch to sustaining critical mass and momentum, from the biggest digital entertainment brands to the smallest start-ups, we maximize media exposure, brand positioning, cross-client promotions and all-around consumer buzz for our clients’ digital content, services and devices, whatever the format, whatever the brief.
With its depth of digital experience, our team tracks and researches every new digital trend and development, giving our clients the strategic and day-to-day informed advice to help them establish, adjust, or enhance their brands. We provide a hands on approach to drive product launches that map to distribution strategies, design online and offline promotions, manage trade show briefings, executive speaking engagements, and corporate communications. Finally, we put Rogers & Cowan’s integrated global resources to work creating cross-branding opportunities for our clients.
- Rogers & Cowan’s roster of content developers, distri-bution networks, media outlets and industry conferences gives our clients the power of vertical integration throughout the digital and traditional entertainment ecosystems.
- Our team can access the latest market information and forecasts to react quickly to emerging content, tech-nology and distribution trends.
- We are active members of the entertainment industry guilds and associations constantly debating the policies and practices governing how content will be manipulated and distributed in the digital era.
