VIDEO GAMES
What’s worth $30 billion dollars worldwide and growing? Answer. The interactive entertainment market - one of the largest, fastest growing and most competitive sectors of the global entertainment industry. With its complex interplay between hardcore gamers and mass consumers, the strategies and techniques required to reach and influence these two very different groups must be on target, creative and impactful. That’s why public relations has to be a critical part of any growth strategy.
Which is where we come in. Rogers & Cowan’s video game unit specializes in launching a variety of video game software and hardware for hardcore players and the emerging casual game sectors. But whether we’re generating media for a nationwide video game tournament, breaking into new gaming markets – like the female casual gaming sector - or launching a new blockbuster title, our team uses established media relationships and up-to-the-minute analysis of the evolving interactive entertainment landscape to find and leverage the best publicity and promotional avenues for our clients. Finally, our team puts clients at the forefront of issues impacting the industry, positions spokespeople as industry thought-leaders and puts clients center stage at conferences and tradeshows.
Integration is a key part of the marketing of any video game-related product, service or event. Gaming constantly intersects with other sectors in the entertainment vista. With its deep knowledge, team experience and proven success in product launches, special events, tournament relations, trade shows and crisis management, Rogers & Cowan will always deliver a truly integrated marketing strategy to our video game clients – and help take them to a new level.
- Our team is immersed in the world of video games. We're connected to developers, publishers and associations throughout the community.
- Rogers & Cowan represents some of the biggest brands in interactive entertainment.
- We help make product launches, events, tournaments, conferences, LAN parties and award shows bigger so that they can create a larger spotlight for our clients. Let us put those credentials to work for you.
