CONSUMER PRODUCTS
In our competitive, media-saturated world, everywhere corporations and consumers look brands fight for their attention. But no matter how great a brand is, no matter how powerful the company behind it, they all face the same problem. There are literally thousands of them for consumers to absorb and recognize. That’s why, more than ever, they need two indispensable ingredients; differentiation and resonance.
To give their companies the media exposure they need to position their products message, our fast growing list of name brand Food and Beverage, Consumer Products, and Financial Services clients turn to Rogers & Cowan. That’s because we are the only global reach public relations agency that can fully harness the persuasive power of entertainment to define, magnetize, and deliver that elusive sense of consumer ‘discovery’ to their brands.
From celebrity ambassadors, cross promotions, ad marketing announcements, sports sponsorship, targeted media relations, product seeding, and exposure to the high end consumers who drive next year’s mass market trends, Rogers & Cowan Corporate and Consumer team builds integrated, multi-faceted marketing campaigns that create, enhance and evolve brands. We help deliver our clients bottom line results, and long term added value.
- Rogers & Cowan specializes in delivering the cool factor to mass-market brands across the consumer spectrum.
- Through our sponsorship strategies, we create prestigious entertainment driven partnerships for our client campaigns.
- Our entertainment expertise and key media connections revive old consumer brands and launch new ones using strong creative and effective strategies.
