MEDIA/PUBLISHING
The relationship between books and film has never been closer. At Rogers & Cowan, we know that making sure books and their authors are hot Hollywood commodities is a key part of their long term success. That’s why by combining our author-as-celebrity approach with our industry-leading entertainment media networks, we can tailor our publishing publicity approach to the decision-makers who can turn literary success into best-sellers. Our star studded literary roster is a testament to our success.
Our expertise also translates into magazine publishing, where our roster of mass-and niche circulation household name magazines rely on us for positioning, branding, and event management in one of the most competitive media marketplaces in the world. We specialize in differentiating our clients from competing brands because we know that the public profile of a magazine is all about how it’s perceived, not just by its readers – but by its contributors and cover subjects.
Often beholden to tradition, publishing is entering the world of media immediacy, and it’s a world we know very well. The highly experienced Rogers & Cowan Media & Publishing team crosses the divide between the old way and the new to bring our clients the best of both. We strive to connect our clients to new market vistas with customized and integrated campaigns that speak to every level of the audience that matters – no matter how targeted. And with the help of our teams in New York, and London we can do it everywhere that matters.
- Many of the world’s best selling authors turn to us for their publicity needs.
- Publishing publicity is more than about parties – but we design those better than just about anyone else too.
- Our best-in-business celebrity outreach offers media and publishing clients a key layer of marketing power.
