SPORTS MARKETING
Over the last decade, the business of sports has quickly become an integral part of the entire entertainment matrix. But it’s a complex sub-set with different rules, constraints and needs that are always evolving, with new sports, new demographics and new opportunities. The key to great sports publicity is absorbing and utilizing the organizations, competitiveness, and subtleties of sports culture to maximize positive public profile for sports brands, sponsors, franchises, and athletes in every game throughout the year.
Just like our sports clients, we believe in the power of teamwork. Our dedicated and highly experienced sports marketing team knows the importance of strategic counsel in building long-term relationships with our clients. Our trusted sports and entertainment media relationships, and event management help give our clients an unparalleled level of national consumer connectivity, while our media training and talent management skills add an extra layer of confidence to all our sports marketing clients.
At Rogers & Cowan, we always go one step further. We specialize in leveraging the ever-changing world of sports into fully integrated campaigns, building brand-enhancing bridges between our sports clients on the one hand, and our consumer, corporate and charity clients on the other. That kind of added value has earned us a loyal roster of top-level sports brands, leagues, and personalities from the field, track, rink, table and even the beach.
Our alliance with Octagon Worldwide allows us to tap into the sponsorship and marketing resources of one of the largest sports marketing firms throughout the world.
- Our sports marketing team engineered the publicity campaign for one of the fastest growing sports in America.
- We helped to take a niche shoe brand into the mainstream without losing its cool cache with its early adopters.
- Rogers & Cowan Sports Marketing guided substantial year on year media and attendance growth to key women’s sports properties.
