TALENT
At Rogers & Cowan, we have a simple mantra: celebrities are brands. In the media-dominated world we live in, celebrities inhabit a special kind of marketplace, built on emotional appeal, personal cache, and how much they’re seen, emulated, and talked about. Managing image requires a rare combination of skills, intuition, in-depth media savvy and real understanding of client needs. It’s no coincidence that we’re the go-to Publicist for the Hollywood A list.
Actors, Directors, Producers, Sports Personalities, and media figures know that when they join us they can count on day-to-day and strategic counsel that helps them map the right publicity plan for their careers, and carefully chooses and maximizes the right opportunities to help them build or rebuild a popular and positive public image. From great media relations, to press kit generation, network, studio, and charity liaison, and finally supportive and sensitive image and crisis management, our dedicated and highly experienced talent group offers an unparalleled level of personalized support.
But, we also know that celebrity clients want a PR firm to do more than securing print and television interviews, managing press releases, and being by their side at showbiz events. They want a team that can help find and launch their name branded business ventures and endorsements too. If they want to launch an apparel line, our Fashion publicity team helps make it happen. If they’re putting their names to a beverage product, our Consumer Marketing team brings its expertise to the table. That’s the definition of full service.
- Rogers & Cowan represents many of the biggest film, television and music names in the business. Period.
- Our Talent Team has a tried and tested record of building, adjusting and enhancing public perceptions.
- Talent is a big word. We’re the go-to profile builder for top media figures, leading entrepreneurs, and board level company executives.
