Rogers & Cowan

PRODUCT PLACEMENT

The world has always had a love affair with Hollywood. Sweeping changes in lifestyle and technology have only made the affair that much more intense. That intensity presents real opportunities. In only a few years entertainment has become a key gateway for raising the profile of just about any consumer product, whatever the sector.

At a time when conventional advertising is losing traction in the global marketplace, our award-winning Product Placement and Brand Integration team sees itself as a pin-point matchmaker for our clients, carefully bringing together the product, the picture, and most importantly, the consumer. Whether the product is automotive, apparel, new technology, or food and beverage, whether it’s a destination, or a retail location, we leverage the right films, TV shows, videogames or music videos to maximize your product’s profile.

With our network of powerful connections on both sides of the product divide – from brand managers, and marketing directors to studio executives, producers, prop masters, and game designers, we can shape and implement highly-cost effective product placement solutions that stand-alone, or integrate seamlessly with celebrity seeding, event marketing, and promotions to build integrated campaigns that take our clients far beyond predictable marketing solutions.

  1. Our Product Placement & Brand Integration Team pinpoints the best entertainment properties to reach your audience and get them talking about about your brand. 
  2. We scour Hollywood for Placement Opportunities and provide our clients with real-time reports as campaigns progress.  
  3. Our follow through is the best in the business. When products appear, we can provide full publicity support.

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