INFLUENTIAL SEEDING
Celebrity Sells. It’s that simple. As the race to build mass market appeal gets ever more competitive, Rogers & Cowan’s Celebrity Seeding team can help you channel the power of celebrity to generate mass market traction for your products. With the help of our ‘A’ list access, our team builds long-standing relationships between celebrities and brands that can translate influential seeding into sustained and meaningful media exposure that can take the niche or new into the mainstream.
Celebrities get a lot of stuff and most of it gets ignored. As indiscriminate celebrity gifting reaches saturation point, gift bags and gift lounges are no longer enough to deliver your products meaningful celebrity cache. We recognize that to get a celebrity to want and use your product means presenting it to them with an added ingredient – intelligence. That’s why we spend most of our time customizing the right matches, with one-one-one meetings, stylist consultations, and by targeting the right publicity-driven events, many of which we represent.
For high-end consumers who drive next year’s mass market trends, seeding replaces the hard sell they hate with the more nuanced sense they’re ‘discovering’ a client product. That’s why we also seed influential executives, business leaders, and opinion formers in Los Angeles, New York and London to give celebrity seeding extra depth and resonance. At Rogers & Cowan, Celebrity Seeding slots in perfectly to a national or international integrated marketing campaign.
- Our team is the most prolific seeding facilitator in Hollywood, with countless product-to-celebrity-to-media successes.
- Rogers & Cowan coordinates celebrity ambassador strategy for some of the largest corporate and technology clients in the world.
- We take the long view on brand strategy by seeding targets that maintain a product’s cool factor even as it goes mass market.
