Who We Are
Rogers & Cowan was founded in 1950 as talent representation for actors and actresses, representing such legends as Paul Newman, Cary Grant, and Rita Hayworth. Today we are apart of the Interpublic Group of Companies (NYSE: IPG). Our Leading agency represents both talent and brands and specializes in helping its clients become relevant in the cultural conversation, and connecting them to their audiences for greater levels of engagement. We harness the power of influencers, talent, content, media, brands, and technology to proactively develop the narratives that shape pop culture. We’re not just on top of what’s trending, authentic and hot right now—we create it.
What We Do
We provide our clients with insightful research and strategic communications structured around solid storytelling and a creative commitment to big ideas. Our strategies successfully engage audiences and create relevance for brands in pop culture through the media, tastemakers and influencers. Our specialty is maximizing the moment and getting ink for our clients in the owned, earned, and shared media space. And, our expertise is evident in the work we do. We deliver billions of impressions year round, and brand activations with measurable impact.
We don’t make noise. We create relevance. Our knowledge of the industry and powerful relationships with the media means our clients get the right coverage – traditional print, media, broadcast, digital and social – to engage people’s interest and drive positive conversation.
Maximizing the Moment
Through strategic publicity, events, and marketing efforts, we give our talent and brand clients the star treatment. Be it an award show, a new product launch, a reinvented brand, or a world tour, we have the wide-ranging capabilities to make news that gets noticed.
Research Driven Strategy
We have global research data and analysis tools that help us understand the factors that affect your brand including lifestyle habits, purchase behaviors and traditional and digital media engagement. At Rogers & Cowan, our media databases are global, and our analysis and reporting capabilities are exceptional. We offer extensive entertainment industry research with data that leads to insights across celebrity awareness, appeal and attributes, brand endorsements and relationships, and entertainment, fashion and event campaigns.