Our Work

Challenge

Garner major national coverage of The Rolling Stones Exhibitionism, an immersive exhibit that tells the story of the most influential rock n roll band in the world and establish Exhibitionism as a major must see exhibit.

Strategy

We identified key opinion maker media to support the opening of the exhibit as well as key spokespeople to speak on behalf of the band when not available (i.e. Curator). Key media exclusives were determined to attract top tier media in addition to creating multiple media moments around the announcement, ticket sales, photo opps during load in, press preview opening, the opening event, etc. Both U.S. and international media/ticket buyers were targeted during key tourism seasons while also appealing to multi-generational ticket buyers.

Press

Key Media Placements

Results

+Billion

Media Impressions