Rogers & Cowan has been a trusted partner for the Grammy Awards for over 25 years and has executed media relations for the Grammy Awards show, MusiCares Person of the Year Gala, the P&E Wing event, Legacy concert and the Pre-GRAMMY Gala. As part of our work with The Recording Academy, we receive over 1,500 credential requests, 150 nominee publicists (coordinated & credentialed) and over 200+ VIP credentials and, secure and manage 100+ volunteers day of show. Our team works closely with The Recording Academy’s communications team to plan and coordinate event logistics including media credentialing, red carpet arrivals, media check-in, press release distribution and messaging, securing press coverage, etc.
Drive viewership and impact ratings for the live telecasts among multiple audiences and maximize coverage of The Recording Academy’s week of activities. Target audiences include consumers, the music industry and corporate brands. Integrate The Recording Academy’s multiple initiatives into a singular powerful narrative to elevate the organization to thought-leadership status; architect a unified advocacy, education and brand-building campaign to promote the value that the Recording Academy provides to the music industry, brands and music lovers.
Key Media Placements
Years / Client Relationship