Our Work

The Challenge

Introduce a new mobile Transformers game to tech savvy millennial crowds at SXSW Interactive

Strategy

Partner with leading digital editorial platform Mashable to create a takeover at the Mashable House during SXSW

Event featured Mount Holly performing the title track from the Transformers: Roll OutĀ album

12-foot Bumblebee Autobot on-site driving viral social share across Twitter, Instagram, Facebook, Snapchat and Vine

Cross-platform promotions across online editorial and social media

Key Media Placements

Results

K+

Consumer Attendees

+

Media Attendees

MM+

Traditional Editorial Impressions