Our Work

The Challenge

Riding on the success of Marvel’s box-office hits, we were tasked to help Kabam’s Marvel: Contest of Champions stay at the top of app store charts by leveraging the social media powers of Marvel television and film stars to create ongoing, engaging in-game content and garner press coverage.

Strategy

Enlist Marvel film and television stars for various in-game content and social activations and keep players entertained with fresh new content. Pitch and secure talent for interviews in national entertainment, lifestyle and consumer press outlets to drive awareness and participation in in-game activities. Work with talent leading into interviews to determine best messaging. Host exclusive photo shoot with talent and character artwork, providing photo selects as exclusives. Secure social media chats and Q&A’s with leading national outlets to capitalize on outlet and celebrity social following.

Press

Key Media Placements

Results

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Traditional Media Impressions

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Social Media Impressions