Our Work

The Challenge

While the beauty industry, both professional and consumer, has lauded the brand for its breakthroughs in keratin technology, Keratin Complex was only known as an in-salon treatment and had yet to make an impact on the consumer market, on social media or with influencers and celebrities.

Strategy

In conjunction with an aggressive media campaign, Rogers & Cowan aimed to reach style Instagrammers with high social media followings, and clout in the industry, to receive Keratin Complex in-salon treatments and at-home products. We also partnered Keratin Complex with on-brand initiatives such as the Grammys, MTV Music Awards, Super Bowl 2014, New York Fashion Week and Sundance Film Festival amongst others to garner celebrity fans and consumer buzz.

Press

Key Media Placements

Results

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Media Impressions

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Views

Likes