Our Work

The Challenge

Successfully introduce Profile 18 Amber Wood to the crowded celebrity fragrance market

Strategy

  • Use Profile owner, Rob Lowe to communicate the brand story by personally introducing the product to chosen media in an exclusive event setting.
  • Hand-select top-tier press to attend an intimate event with Rob Lowe that embodied the brand ethos: sophisticated, aspirational, high-quality, memorable and elegant
  • Strategically seed the product to media not in attendance to generate additional coverage
  • Maximize relationship by building a media strategy around Rob’s in-store appearance
  • Creatively collaborate with social media team to add consumer engagement element to launch initiative

Press

Key Media Placements

Results

M+

Total Impressions