Successfully introduce Profile 18 Amber Wood to the crowded celebrity fragrance market
- Use Profile owner, Rob Lowe to communicate the brand story by personally introducing the product to chosen media in an exclusive event setting.
- Hand-select top-tier press to attend an intimate event with Rob Lowe that embodied the brand ethos: sophisticated, aspirational, high-quality, memorable and elegant
- Strategically seed the product to media not in attendance to generate additional coverage
- Maximize relationship by building a media strategy around Rob’s in-store appearance
- Creatively collaborate with social media team to add consumer engagement element to launch initiative
Key Media Placements