Dropmix

DROPMIX LAUNCH AT MASHBASH

Afrojack headlined 2017 MashBash at SXSW and kicked off the launch of client Hasbro’s Dropmix™.  During Mashable’s annual MashBash, hundreds of SXSW partygoers were among the first to test out DropMix,  Hasbro’s new fast-paced music mixing game.

Developed in collaboration with legendary and award-winning video game developer Harmonix Music Systems, Inc., creators of Rock Band and Dance Central, DROPMIX uses cutting-edge technology that empowers players to create unique mixes of songs.

Players use chip-enabled sound cards and an app to blend hit songs from award-winning artists like Afrojack, Bruno Mars, The Chainsmokers, Ed Sheeran, The Jackson 5, Run-D.M.C. and more to create new and unique mixes – no prior music-mixing skills required. DROPMIX LAUNCH AT MASHBASHDROPMIX LAUNCH AT MASHBASH A detail photo of the Hasbro DropMix Game at the MashBash SXSW 2017 on March 12, 2017 in Austin, Texas.