Rogers & Cowan took home 17 Hermes Creative Awards this year across multiple categories and rankings, among International Brands and Fortune 100 Companies. Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. We are thrilled to be honored and recognized by our industry peers for our continued creative growth and our efforts in maximizing results for our clients!
This year, we won 10 Platinum, 3 Gold and 4 Honorable mentions -from product launches and publicity campaigns to special events, media response, and magazine/online placements.
Platinum Award Wins!
AARP 2016 Movies for Grown-ups Awards Special Event
As AARP’s AOR, we elevated AARP’s Movies for Grown-ups Awards franchise, by using media relations to further position the Movies for Grown-ups event as a coveted Awards Season annual must-attend standalone entity. The campaign was 100% driven by earned media through public relations tactics and aggressive media outreach securing 2.1 billion media impressions.
AARP The Magazine December 2016/January 2017 Cover Media Response
AARP The Magazine December/January 2017 cover campaign included an announcement of Helen Mirren as the cover girl at the end of November, followed by the release of an exclusive video featuring Helen Mirren with puppies, and concluded with the luncheon celebration. Through our outreach, we secured top tier coverage in a diverse group of media including articles in The New York Times, The Huffington Post, Yahoo!, IMDB, E! News, and more than 150 other outlets which combined totaled over 1.79 billion impressions.
AARP The Magazine June/July 2016 Cover Media Response
AARP The Magazine June/July 2016 cover campaign included the announcement of 3 leading ladies – Jane Fonda, Sharon Stone, and Alfre Woodard as the cover stars of AARP’s Disrupt Aging Movement.
Funimation’s Shin Godzilla Theatrical Release Publicity Campaign
We developed and executed a publicity campaign to support the official film premiere at 2016 New York Comic Con and the national theatrical release of ‘Shin Godzilla.’ The team secured online verticals of national film, consumer and entertainment press to post exclusive assets, driving overall awareness and plugging key campaign messaging throughout their coverage resulting in almost one billion roaring media impressions.
Exhibitionism: The Rolling Stones Publicity Campaign
R&C garnered major national coverage of Exhibitionism, a museum/showcase in NYC that told the story of the most influential rock n’ roll band in the world, allowing visitors to experience their incredible journey through this immersive exhibit, from their early days living together in a tiny flat, to headlining the biggest stages in the world. The national attention attained through our efforts reach 1.2 billion media impressions.
The Rolling Stones – Cuba Concert Special Event
When The Rolling Stones headed to Cuba for their historic free show in Havana, our team was on the ground managing a media blitz that spanned the globe.
Amore + Sorvete 2017 Campaign Product Launch
We devised a strategic media plan that focused on launching Amore + Sorvete to the US market, highlighting the 2016/2017 campaign starring Emily Ratajkowski and raising the profile of designer Bridgette Gale. Our objective was to communicate the Amore + Sorvete x Em Rata story through a compelling narrative by developing a refined message platform throughout all press materials, editor interactions and consumer-facing channels including the Amore + Sorvete x Em Rata website and social media channels. 580 million+ impressions were achieved through top tier national and international print, online and broadcast outlets for the campaign.
Sports Illustrated Swimsuit 2017 Launch Publicity Campaign
The team transitioned Sports Illustrated Swimsuit from a once-a-year pop culture moment into a lifestyle brand that lives beyond launch. We capitalized on the diverse 2017 Swimsuit class to create a larger conversation surrounding the magazine and drive home MJ Day’s female empowerment message that beauty is not defined by age, race or size. The PR efforts for 2017 resulted in an extended media period and change in the conversation surrounding Swimsuit, resulting in more than 17 billion unique media impressions.
Topps BCB Darwin Day Human Interest Story Online Placement
Tony Jacobs, Topps general manager of global confections, received a 59-year late submission from Darwin Day to a bazooka candy contest with the scores entered correctly. Jacobs and team decided to honor the late entry made by Darwin Day by awarding him a Louisville Slugger glove and a fun Bazooka prize pack. From there, they wanted to share Darwin’s humor and spirit and tell his story in a heartfelt way. Rogers & Cowan identified the Dallas Morning News as the strongest foot forward to insert Darwin and Bazooka into the news cycle. The outlet profiled Darwin Day and published a very detailed piece on how this whimsical story came to be. The narrative unfolded and with mention of Darwin’s background, his love for the game, the brand continuing its legacy of providing fun entertainment while also igniting a friendship between Mr. Day and Mr. Jacobs. R&C successfully garnered over 140 placements and 659,069,262 media impressions.
Virginia Black Launch Publicity Campaign Media Response
In a saturated liquor market, we launched a new whiskey brand by creating awareness and desire. We positioned Virginia Black as the whiskey of choice among social insiders by strategically capitalizing on Drake’s brand association. With a strong effort to target key consumer outlets, 1.2 billion media impressions were garnered within the initial six-month launch window.
Full list of Gold and Honorable Mention Wins:
Michael Keaton covers Rhapsody Magazine Jan 17 Issue – Gold Magazine Placement
Desert Trip – Gold Media Response
Blue Jeans Go Green 10th Anniversary – Gold Special Event
Vin Diesel covers Men’s Fitness Jan/Feb 17 Issue – Honorable Mention Magazine Placement
Gamblit Gaming New York Times Feature Story – Honorable Mention Online Placement
Roil Exclusive WWD Product Launch Announcement – Honorable Mention Online Placement
505 Games Abazu The Los Angeles Times – Honorable Mention Online Placement