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They Like us. They Really Like Us!

You know what they say: Go big or go home. That’s the strategy Rogers & Cowan took at the 2018 MarCom Awards. In this year’s competition, which received 6,000 entries, we were bestowed 33 awards for work on behalf of our clients, including AARP, “Gotti,” “Dear Basketball,” “Hostiles” and Royal Caribbean.

Rogers & Cowan won 13 Platinum awards, 15 Golds and five Honorable Mentions across a slew of awards categories, including Special Event, Strategic Communications, Integrated Marketing and Digital Media. In fact, our Digital team took home a total of 18 awards for programs such as its Oscar-winning “Dear Basketball” Academy campaign and its hyper-targeted audience-marketing program for “Hostiles.”

“I couldn’t be more proud of these teams’ dedication and hard work for our clients,”
CEO Mark Owens said. “This attests to Rogers & Cowan’s strength as a global, connected agency.”

The MarCom Awards is an international competition for communication professionals involved in the concept, design and implementation of strategic communications and marketing programs. Now in its 15th year, it is held by the Association of Marketing and Communication Professionals (AMCP).

Rogers & Cowan is the proud recipient of the following shiny, new MarCom awards:

Platinum

AARP: Disrupt Dementia (Communication Program)

AARP: Movies for Grown-up Awards (Special Event)

Cisco: Grammy Museum Partnership (Special Event)

Dear Basketball (Digital Media/Social Media/Viral Marketing)

Dear Basketball (Strategic Communications/Communications/PR/Traditional and Social Media

Dear Basketball (Strategic Communications/Marketing/Promotion/Integrated Marketing)

Dear Basketball (Strategic Communications/Media Relations/Publicity)

Dreamworks: #LiveLifeAnimated (Digital Media/Social Media/Social Branding Campaign)

Elton John: Farewell Tour (Media Response)

Hostiles (Digital Media/Web Element/Web Advertising Campaign)

Hostiles (Digital Media/Web Element/Web Display Ad)

John Travolta (Strategic Communications/Communications/PR/Traditional and Social Media Campaign

Strongbow: Rose Apple & Extra TV (Integrated Marketing)

Gold

AARP: Dinner with Don (Traditional and Social Media Campaign)

Dear Basketball (Digital Media/Social Media/YouTube Video)

Gotti (Digital Media/Social Media/Social Ad Campaign)

Gotti (Digital Media/Web Element/Web Advertising Campaign)

Gotti (Strategic Communications/Communications/PR/Crisis Communication Plan or Response)

Gotti (Strategic Communications/Media Relations/Publicity/Publicity Campaign)

Influencer Op-ed by Craig Greiwe (Digital Media/Writing/Web Content)

Jockey: Retro Strip Launch (Social Engagement)

Kelly Preston (Print Media/Print Creativity/People/Portrait)

Moviebill (Strategic Communications/Marketing/Promotion Campaign/Branding)

Moviebill (Strategic Communications/Marketing/Promotion Campaign/Integrated Marketing)

Moviebill (Strategic Communications/Marketing/Promotion Campaign/Product Launch)

Prive Revaux: Madelaine Petsch Capsule Collection Launch (Influencer Content)

Royal Caribbean: Adventurist (Influencer Content)

Royal Caribbean: Like Father Integration (TV Placement)

Honorable Mention

AR/VR Op-ed by Craig Greiwe (Digital Media/Writing/Web Content)

Cisco: Collaboration Technology Powers The Ellen Show Video Wall (TV Placement)

John Travolta (Print Media/Print Creativity/People/Portrait)

Palladio Beauty: Launch (Product Launch)

The Punies Podcast (Digital Media/Web Element/Podcast)