This year Rogers & Cowan took home multiple honors at the 2017 MarCom Awards, an international creative competition that recognizes outstanding achievement by marketing and communication professionals. More than 6,000 entries were submitted in 2017, with the best recognized in Platinum, Gold or Honorable Mention categories. We won Platinum and Gold in the digital space for our work across social media campaigns and social branding. Our team continues to embrace new technologies and is constantly evolving our clients’ businesses by delivering creative campaigns rooted in research, strategy, driven by social and digital content.
SWIMSUIT 2017 LAUNCH
Platinum | Social Media Campaign
Rogers & Cowan Digital was tasked with helping to launch the Sports Illustrated Swimsuit 2017 Edition socially. While SI Swim had historically turned to digital media to support its launch, Rogers & Cowan brought a shift in editorial and content direction, new innovation, organic posting from high profile influencers, and the first-ever digital model game of tag. With its new approach, Rogers & Cowan increased social reach more than 400% and generated over 5 billion impressions across every SI Swim digital platform.
Within this campaign, Rogers & Cowan Digital created a day-long “Day of Swimsuit” with original content released every hour, generating billions of impressions; the first-ever digital model tag by having a series of Sports Illustrated models post never before seen photos; and drove unprecedented anticipation for the cover reveal.
DREAMWORKS ANIMATION TELEVISION
SOCIAL BRAND OVERHAUL
Platinum | Social Branding
DreamWorks Animation Television enlisted Rogers & Cowan Digital to implement a complete social brand overhaul, tasking the team with unifying the DreamWorks Animation Television social presence while simultaneously creating a fresh new consumer-facing brand reputation.
The challenge of this task included unifying several disparate digital properties, servicing a high volume of television shows on social media, limited consumer reputation for television product, a diverse array of stakeholders and a lack of existing infrastructure or brand guidelines.
Rogers & Cowan developed a strategy to build out comprehensive infrastructure and digital brand guidelines, including a complete visual overhaul, while developing long-term storytelling capabilities around the brand offering. This resulted in a completely new look and feel for the brand and unified properties under a single social banner of DreamWorks Animation Television on 3 major platforms: Facebook, Instagram, and Twitter. Creative became increasingly unique through gamification, cross-property interaction, and character-focused designs.
Each platform was given a specific look and feel to differentiate and amplify each outlet while adhering to user expectations for each.
SILENT DISCO DIGITAL MEDIA
Gold | Social Video
Delta Air Lines and Rogers & Cowan created an exciting video to showcase the world’s first in-flight silent disco – designed to celebrate Delta’s new partnership with LSTN Sound Co., a company that manufactures premium noise-cancelling headphones. Building on a music platform created by our sister agency FRUKT, this social video showcases the excitement that silence can bring while simultaneously highlighting the quality of Delta’s newest investment in the customer experience. We let the music take our attendees and viewers higher, literally – to a silent disco at 30,000 feet.
PERSONAL BLOWOUT CAMPAIGN
Gold | Social Media Campaign
To compliment the launch of the brand’s newest smoothing treatment offering, Keratin Complex enlisted Rogers & Cowan Digital to promote, generate the brand, develop a social campaign, and amplify a robust PR and event strategy. More than just social posts, the campaign was dually aimed at stylists and consumers, and successfully launched the first-ever all natural Keratin treatment. Through influencer attendees at events, strategic digital promotion, consumer engagement, and more, Keratin Complex met its largest successful product launch in years.
+ Demonstrated social success and expanded engagement which led us to becoming the AOR for all digital marketing.
+ Developed Personal Blowout campaign as well social execution which included influencer outreach and product photo shoots.
+ Developed successful multi-city campaign launches for an entire new product line.
+ Had multiple viral posts with reaches of 318K+.
+ Unified social channels for a distinct brand look across platforms.
+ Increased Instagram’s followers over 17k+.