/

SXSW Sure Bets: Film & TV Sessions

Austin bound? Your good friends at Rogers & Cowan integrated marketing communications, PR and entertainment agency have pored through all the Film and TV show session listings for the 2018 SXSW Conference, deployed our patented algorithms (OK, in some cases, SXSW’s and Twitter’s) and handpicked the events that we think will get the most bang…
Read More

Read More
/

SXSW Sure Bets: Brands & Marketing Panels

With 24 tracks of film, culture, music and technology to take in at the 2018 SXSW Conference, just thinking about the March 9-17 gathering in Austin, Texas, could bring on a severe case of FOMO – even for attendees: There’s simply too much to do in too big a place in too little time! Rogers…
Read More

Read More
/

Rogers & Cowan Client “Dear Basketball” from Kobe Bryant and Glen Keane Wins Oscar

“We’d like to thank the Academy…” And while we’re at it, we’d also like to congratulate our client “Dear Basketball”—from superstar Kobe Bryant and the legendary Glen Keane—on winning the 2018 Academy Award for Best Animated Short Film. Entertainment PR & Marketing Agency Rogers & Cowan’s Senior Vice President Craig Greiwe and Vice President Nicole…
Read More

Read More
/

Going Rogue with Brand Promotions

When it comes to film promotion, brands are going all in with 360-deals that have touch points throughout the galaxy. Brands still continue to be organically integrated into films when possible, of course, but it is the impact of their off-the-big-screen extensions that remind us they are never far, far away. “I think the quality…
Read More

Read More
/

Film: Not Just a 100-Year Fad

OK, so box office wasn’t exactly “boffo” this year—film revenues were down 2.3% domestically for 2017 ($11.1 billion per ComScore). But 2016 set the all-time domestic record, so, just sayin’… Rogers & Cowan CEO Mark Owens says this is a long game and the $38.6 billion global movie market is adapting to change better than…
Read More

Read More