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Rogers & Cowan Client “Dear Basketball” from Kobe Bryant and Glen Keane Wins Oscar

“We’d like to thank the Academy…” And while we’re at it, we’d also like to congratulate our client “Dear Basketball”—from superstar Kobe Bryant and the legendary Glen Keane—on winning the 2018 Academy Award for Best Animated Short Film. Entertainment PR & Marketing Agency Rogers & Cowan’s Senior Vice President Craig Greiwe and Vice President Nicole…
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Going Rogue with Brand Promotions

When it comes to film promotion, brands are going all in with 360-deals that have touch points throughout the galaxy. Brands still continue to be organically integrated into films when possible, of course, but it is the impact of their off-the-big-screen extensions that remind us they are never far, far away. “I think the quality…
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Film: Not Just a 100-Year Fad

OK, so box office wasn’t exactly “boffo” this year—film revenues were down 2.3% domestically for 2017 ($11.1 billion per ComScore). But 2016 set the all-time domestic record, so, just sayin’… Rogers & Cowan CEO Mark Owens says this is a long game and the $38.6 billion global movie market is adapting to change better than…
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Other Film Trends Coming to a Theater or Drive-in Near You

Oh, the Horror Revival! The success of “Get Out,” “Happy Death Day” and “IT” (now the highest grossing horror film ever at $500 million in receipts), helped horror surpass $1 billion in North America for only the second year ever. The upcoming superhero movie “New Mutants” will also straddle the horror genre. Back to the…
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Early 2018 Award Wins for R&C Digital Group

2018 is already looking to be a year of WINS for the Rogers & Cowan Digital Group who recently won a series of AVA Digital Awards and Summit Emerging Media Awards for Dreamworks, Sports Illustrated, Delta and Tyler Henry.   Winning Categories for AVA Digital Awards                  …
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