/

Upside Down and All Around: Brands Break Through to Streaming Shows

Because of its early market dominance and diverse content lineup, Netflix is the leader in commercial opportunities for brand partners. Still, the producer of each Netflix show handles integration, so there’s no overall strategy or arc. And the “deal” the network is probably best known for? Totally organic. “‘Stranger Things’ pushed the envelope on brand…
Read More

Read More
/

Over-the-Top content (OTT) has surpassed critical mass.

OTT is a media distribution practice that allows streaming content providers—such as Netflix, Hulu or Amazon—to bypass telecommunications, cable or broadcast television service providers and transmit streaming audio or video directly to consumers through the Internet. Generally, these services operate on a subscription model rather than an ad-supported one. According to the Rogers & Cowan…
Read More

Read More
marcom-awards-2017-rogers-cowan
, /

MarCom 2017 Digital Award Wins

This year Rogers & Cowan took home multiple honors at the 2017 MarCom Awards, an international creative competition that recognizes outstanding achievement by marketing and communication professionals. More than 6,000 entries were submitted in 2017, with the best recognized in Platinum, Gold or Honorable Mention categories. We won Platinum and Gold in the digital space…
Read More

Read More
/

Latin Grammy Awards Nominations

Rogers & Cowan is proud to congratulate our artists and musicians for the amazing work that they’ve created and produced in the last year. With TWENTY-TWO Latin Grammy Award Nominations these artists unique creative voices were acknowledged as the best in the industry. Their vision and creativity inspires us every day! The Nominees Are Juanes Album…
Read More

Read More
/

Hermes Creative Awards

Rogers & Cowan took home 17 Hermes Creative Awards this year across multiple categories and rankings, among International Brands and Fortune 100 Companies. Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. We are thrilled to be honored and…
Read More

Read More