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Virtual Vegas

At this week’s Consumer Electronics Show (CES) in Las Vegas, 170 VR-related companies were hawking their wares to a crowd of 184,000 attendees. In 2017, the show attracted 70 or so such companies. Below, some links to stories about the show as well as VR/AR news and trends. First, the Good News… Industry analyst International Data…
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AR and VR, So Far

Innovations in technology related to Virtual Reality—and its cousin, the mobile-based Augmented Reality—have created a heady, gold rush atmosphere that is infusing the industry with interest and investment. Expect this to continue as new products and partnerships were unveiled at this week’s Consumer Electronics Show (CES) in Las Vegas. Pondering the latest and greatest tech breakthroughs…
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Upside Down and All Around: Brands Break Through to Streaming Shows

Because of its early market dominance and diverse content lineup, Netflix is the leader in commercial opportunities for brand partners. Still, the producer of each Netflix show handles integration, so there’s no overall strategy or arc. And the “deal” the network is probably best known for? Totally organic. “‘Stranger Things’ pushed the envelope on brand…
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Over-the-Top content (OTT) has surpassed critical mass.

OTT is a media distribution practice that allows streaming content providers—such as Netflix, Hulu or Amazon—to bypass telecommunications, cable or broadcast television service providers and transmit streaming audio or video directly to consumers through the Internet. Generally, these services operate on a subscription model rather than an ad-supported one. According to the Rogers & Cowan…
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MarCom 2017 Digital Award Wins

This year Rogers & Cowan took home multiple honors at the 2017 MarCom Awards, an international creative competition that recognizes outstanding achievement by marketing and communication professionals. More than 6,000 entries were submitted in 2017, with the best recognized in Platinum, Gold or Honorable Mention categories. We won Platinum and Gold in the digital space…
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