Subpac

SUBPAC SXSW

Rogers & Cowan, in partnership with IMAX, Universal Studios and technology studio, Positron, our client Subpac powered THE MUMMY ZERO GRAVITY VR EXPERIENCE at SXSW. 

Attending guests were seated in Positron’s “Voyager”, the world’s first full-motion chair designed for cinematic VR.  Delivering engineering magic, the Voyager offers motorized rotation, pitch motion, 3D audio, integrated VR headsets, and specialized seating with physical audio powered by Subpac. 

In this first-of-its-kind experience, attending guests were transported to the set of THE MUMMY, alongside Tom Cruise & Annabelle Wallis, as they performed a thrilling stunt in Zero-G four miles above sea level. 

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