Our Work

The Challenge

Increase brand awareness just in time for the super competitive holiday gift buying season by celebrating remarkable female role models for the world to see and encouraging achievement and confidence … ultimately - showing girls that #SheIsWorthIt

Strategy

A carefully crafted program supported by pre-briefs, celebrity seeding, social media engagment, and influencer outreach was adopted to achieve the client’s goals. A singular orchestrated effort to spark an eruption of coverage spurring video virality. As a result of our celebrity and media outreach, Viola Davis and Amy Schumer shared the video and GoldieBlox’s celebrity friends including Hillary Clinton, Chelsea Clinton and Sheryl Sandburg pushed the video on their social channels.  In turn – the word of mouth exposure translated into heightened brand visibility.

Press

Key Media Placement

Results

MM

Impressions

Top-Tier Media Placements

Views on YouTube