Engaging Consumers Through Their Passions
Mommy bloggers. Millennials. Book Lovers. Fashionistas. Sports Enthusiasts . The consumer marketing space is getting increasingly fragmented and hyper-niche as a result of the vast amount of products and services available in the marketplace and the tremendous growth of the internet and social media channels. Therefore, the ability to find, connect and engage with more than one consumer segment is more important that ever. At Rogers & Cowan, our teams draw upon their knowledge, expertise and creativity to develop strategic communications campaigns that go beyond demographics and tap into consumer passions. We create and deliver the right messages to the right audiences utilizing traditional and social media platforms that build brand awareness, reinforce brand loyalty and motivate consumer purchases.
Maximize Sports Coverage Beyond the Sports Pages
Over the last decade, the business of sports has quickly become an integral part of the entire entertainment matrix. But it’s a complex sub-set with different traditional and social media relationships, constraints and needs that are always evolving.
The key to great sports publicity is understanding and utilizing the organizations, competitiveness, and subtleties of sports culture to maximize a positive public profile for sports brands, sponsors, franchises, and athletes in every game and event throughout the year. Our trusted sports and entertainment media relationships, and event management help give our clients an unparalleled level of national consumer connectivity and engagement.
At Rogers & Cowan, we always go one step further. We specialize in leveraging the ever-changing world of sports into fully integrated campaigns, building brand-enhancing bridges between our sports clients on the one hand, and our consumer, corporate and charity clients on the other. That kind of added value has earned us a loyal roster of top-level sports brands, leagues, and personalities from the field, track, rink, table and even the beach.