Telling the Stories of Today’s Storytellers
The “Art of Storytelling” is the fundamental DNA of the entertainment content developers who produce the most powerful vehicles to not only entertain people across the globe – but to tell compelling stories that change perceptions and motivate people to action. At Rogers & Cowan, we provide clients with the leading knowledge brokers in the fields of film, TV, Gaming and Music Marketing. The focus continues to be the development and execution of strategic traditional and social media relations campaigns. The goal for the established and emerging names and brands in the entertainment industry is to tell their personal stories, promote their newest projects, build or enhance their brand image and connect with their fan base. Large or small, niche or mainstream, our team has the connections to create integrated media, promotional and positioning campaigns to support clients in the entertainment industries.
From Development to Launch, We Bring Your Virtual World to Life One Platform At A Time
The interactive entertainment market is one of the largest, fastest growing and most competitive sectors of the global entertainment industry. The industry has seen a complete transformation. With the advent of casual games across consoles, social media channels and mobile devices, gamers of all ages have emerged. Additionally, mass adoption of multi-screen gaming has attracted Fortune 500 brands and entertainment properties as a platform to reach and engage consumers.
These industry-wide changes require strategic communications campaigns that are on target, creative and impactful. Rogers & Cowan’s video game unit specializes in launching a variety of video game software and hardware for hardcore players and the growing casual game sectors. We are known for making strategic introductions between like-minded brands and organizations.
But whether we’re generating media for a nationwide video game tournament, launching a new blockbuster title or entertainment social game, our team uses established media relationships and up-to-the-minute analysis of the evolving interactive entertainment landscape to find and leverage the best publicity and promotional avenues for our clients. Finally, our team puts clients at the forefront of issues impacting the industry, positions spokespeople as industry thought-leaders and puts clients center stage at conferences and tradeshows.