Telling the Stories of Today’s Storytellers
The “Art of Storytelling” is the fundamental DNA of the entertainment content developers who produce the most powerful vehicles to not only entertain people across the globe – but to tell compelling stories that change perceptions and motivate people to action. At Rogers & Cowan, we provide clients with the leading knowledge brokers in the fields of film, TV, Gaming and Music Marketing. The focus continues to be the development and execution of strategic traditional and social media relations campaigns. The goal for the established and emerging names and brands in the entertainment industry is to tell their personal stories, promote their newest projects, build or enhance their brand image and connect with their fan base. Large or small, niche or mainstream, our team has the connections to create integrated media, promotional and positioning campaigns to support clients in the entertainment industries.
Celebrities as Icons, as Images, as Brands, as Ambassadors
At Rogers & Cowan, we have a simple mantra: celebrities are brands. In the media-dominated world we live in, celebrities inhabit a special kind of marketplace, built on emotional appeal, personal cache, and how much they’re seen, emulated, and talked about. Managing image requires a rare combination of skills, intuition, in-depth media savvy and real understanding of client needs. It’s no coincidence that we’re the go-to Publicist for the Hollywood 'A' list.
Actors, Directors, Producers, Sports Personalities, and media figures know that when they join us they can count on day-to-day, strategic counsel that helps them map the right publicity plan for their careers, and carefully chooses and maximizes the right opportunities to help them build or rebuild a popular and positive public image.
We also know that celebrity clients want a PR firm that can help find and launch their name branded business ventures and endorsements too. If they want to launch an apparel line, our Fashion publicity team helps make it happen. If they’re putting their names to a beverage product, our Consumer Marketing team brings its expertise to the table. That’s the definition of full service.