Telling the Stories of Today’s Storytellers
The “Art of Storytelling” is the fundamental DNA of the entertainment content developers who produce the most powerful vehicles to not only entertain people across the globe – but to tell compelling stories that change perceptions and motivate people to action. At Rogers & Cowan, we provide clients with the leading knowledge brokers in the fields of film, TV, Gaming and Music Marketing. The focus continues to be the development and execution of strategic traditional and social media relations campaigns. The goal for the established and emerging names and brands in the entertainment industry is to tell their personal stories, promote their newest projects, build or enhance their brand image and connect with their fan base. Large or small, niche or mainstream, our team has the connections to create integrated media, promotional and positioning campaigns to support clients in the entertainment industries.
An Innovative Way to Connect – The Branded Web Series
The explosive growth of the internet, broadband access and mobile technologies have launched an entirely new segment of entertainment – the web series. No one could be happier for such an evolution than Rogers & Cowan’s entertainment and consumer groups. Short and long-form entertainment content geared toward consumers unique interests and passions is opening up a whole new platform that is attracting the attention of R&C’s talent, content creators and Fortune 500 brands.
Rogers & Cowan specializes in creating and executing strategic PR and marketing campaigns where these three stakeholders intersect – the branded web series. Our team collaborates with consumer and technology brands to design a communications blueprint to create awareness for the branded web series, build the brand or company’s profile, drive consumers to the content, and secure media coverage in a variety of entertainment, consumer and trade outlets.
Using a mix of traditional and social media strategies, we assist brands and content creators in launching new branded web series, connecting and engaging with key consumer audiences and growing the web series branded community. Whether you are a brand entering the world of web series for the first time or a content creator who is established in the field, Rogers & Cowan can devise a campaign that will be focused, realistic and maximize your marketing dollars.