Telling the brand story through the lens of ENTERTAINMENT
The world has always had a love affair with Hollywood. This passion presents real opportunities for brands seeking to align with entertainment content as a way to raise the profile of consumer or technology brands and engage consumers without the high cost associated with advertising. Rogers & Cowan develops entertainment marketing strategies that include branded storytelling by placing products or services in high-visibility films and television programs, outreach to the Hollywood influentials to build a roster of brand ambassadors, promotional alliances with entertainment properties or events, acquiring or leveraging a celebrity association into media coverage. Sweeping changes in lifestyle and technology have only made entertainment marketing strategies more powerful as content is consumed and shared on multiple screens from movie theaters to television screens to small mobile devices by talent, content creators and fans.
We give brands their starring roles on the big and small screens and then extend those successes off-screen.
At a time when conventional advertising is continuing to lose traction in the global marketplace, our award-winning Branded Storytelling team specializes in the art of bringing together brands and content. Branded Storytelling combines onscreen product placement and brand integrations with promotions, public relations and social media.
Across every product category imaginable, we leverage our on-the-ground relationships with content creators of films, TV shows, videogames, music videos and web series to maximize your brand’s profile. For those brands that are national broadcast advertisers, we leverage those media buys to get brand clearance on top TV shows and work with show runners and writers to craft brand integrations that meet will exceed your expectations. Interested in creating original content? We do that, too, and can source the best production team to make your brand’s dreams come true onscreen.
With our network of powerful entertainment and media connections and creative thinkers, we can shape and implement highly-cost effective entertainment solutions that can stand-alone or integrate seamlessly with celebrity seeding, event marketing, public relations and promotions tactics to create integrated campaigns that take our clients far beyond predictable marketing solutions.