The social and digital landscape is complex and ever-changing. It needs to be integrated into every element of your marketing strategy. It requires a team that is deeply rooted in expertise that is solutions-based, who can provide guidance and transparency, while being collaborative and innovative. At Rogers & Cowan, our philosophy is data-driven, consumer focused and action oriented. The work we do for our clients is grounded in a methodical approach to generate proven results.
Everything begins with a clearly defined strategy that outlines how we accomplish your goals. We use data-driven methods that enable us to seamlessly take you from ideation to execution. We help bring big ideas to life. We cover areas such as brand strengths, opportunities to capture attention, target consumers, and design. Through our ideation process and combined processes, we establish your infrastructure by defining the rollout strategy, vocabulary and visual aesthetic, copywriting, campaign generation, and the development of a cohesive digital journey with unparalleled storytelling.
A website is the face of every brand, it should be designed and developed to convert your traffic, respond to your consumers and dynamically connect to all your campaigns. It’s an evolving brand asset that directly impacts your business KPI’s. The digital team at Rogers & Cowan are experts in architecture assessment and development, UX/UI analysis, conversion optimization, campaign development, channel integration, technology Integration, asset generation, SEO and growth recommendations.
Social media is about driving interest and creating consumer touch points through innovative, original content, with the primary objectives being to increase exposure, desire, and engagement with your target audiences. The social landscape is ever-changing and it’s important to have the right team in place that can manage everything from outlet generation, infrastructure & activation, campaign integration, posting, community management, asset generation, growth hacking, influencers, paid media supplements to online reputation management and more.
Email can be a valuable supplement to every marketing campaign. Smart and strategic email campaigns give you greater insight into your most loyal and valuable customers. When you provide content that your customers want with consistent frequency, you are able to build greater exposure and drive direct revenue from this channel. We can support all your email marketing needs through strategy, list acquisition, copywriting and assets, execution and campaign-specific targets.
R&C’s proprietary technology does more than just eliminate fraud, ad stacking, and click farms, it provides unparalleled targeting, builds first-party data, and creates incredible audience intelligence. We generate higher results at every step. Our digital team has expertise in developing your media Buy strategy, audience determination & targeting, SEM, display advertising, social, push & in-app, mobile advertising, branded content, retargeting, additional offline channels & integration.
Original content is the name of the game. Rogers & Cowan can produce every piece in house, making it more efficient and cost effective because we are able to cohesively combine strategy, expertise and creative innovation. Our studio gives us the abilities to produce professional content that ranges from video, photography, gifs, blogs, live broadcasting, copywriting, branded content, editing and testing.