ROGERS & COWAN CLIENT “DEAR BASKETBALL” FROM KOBE BRYANT AND GLEN KEANE WINS OSCAR

“We’d like to thank the Academy…” And while we’re at it, we’d also like to congratulate our client “Dear Basketball”—from superstar Kobe Bryant and the legendary Glen Keane—on winning the 2018 Academy Award for Best Animated Short Film. Entertainment PR & Marketing Agency Rogers & Cowan’s Senior Vice President Craig Greiwe and Vice President Nicole…

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GOING ROGUE WITH BRAND PROMOTIONS

When it comes to film promotion, brands are going all in with 360-deals that have touch points throughout the galaxy. Brands still continue to be organically integrated into films when possible, of course, but it is the impact of their off-the-big-screen extensions that remind us they are never far, far away. “I think the quality…

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FILM: NOT JUST A 100-YEAR FAD

OK, so box office wasn’t exactly “boffo” this year—film revenues were down 2.3% domestically for 2017 ($11.1 billion per ComScore). But 2016 set the all-time domestic record, so, just sayin’… Rogers & Cowan CEO Mark Owens says this is a long game and the $38.6 billion global movie market is adapting to change better than…

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OTHER FILM TRENDS COMING TO A THEATER OR DRIVE-IN NEAR YOU

OH, THE HORROR REVIVAL! The success of “Get Out,” “Happy Death Day” and “IT” (now the highest grossing horror film ever at $500 million in receipts), helped horror surpass $1 billion in North America for only the second year ever. The upcoming superhero movie “New Mutants” will also straddle the horror genre. BACK TO THE…

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EARLY 2018 AWARD WINS FOR R&C DIGITAL GROUP

2018 is already looking to be a year of WINS for the Rogers & Cowan Digital Group who recently won a series of AVA Digital Awards and Summit Emerging Media Awards for Dreamworks, Sports Illustrated, Delta and Tyler Henry. WINNING CATEGORIES FOR AVA DIGITAL AWARDS AVA Digital Awards is an international competition that recognizes excellence…

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VIRTUAL VEGAS

At this week’s Consumer Electronics Show (CES) in Las Vegas, 170 VR-related companies were hawking their wares to a crowd of 184,000 attendees. In 2017, the show attracted 70 or so such companies. Below, some links to stories about the show as well as VR/AR news and trends. FIRST, THE GOOD NEWS… Industry analyst International Data Corporation (IDC) forecasts…

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AR AND VR, SO FAR

Innovations in technology related to Virtual Reality—and its cousin, the mobile-based Augmented Reality—have created a heady, gold rush atmosphere that is infusing the industry with interest and investment. Expect this to continue as new products and partnerships were unveiled at this week’s Consumer Electronics Show (CES) in Las Vegas. Pondering the latest and greatest tech breakthroughs from the…

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UPSIDE DOWN AND ALL AROUND: BRANDS BREAK THROUGH TO STREAMING SHOWS

Because of its early market dominance and diverse content lineup, Netflix is the leader in commercial opportunities for brand partners. Still, the producer of each Netflix show handles integration, so there’s no overall strategy or arc. And the “deal” the network is probably best known for? Totally organic. “‘Stranger Things’ pushed the envelope on brand…

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OVER-THE-TOP CONTENT (OTT) HAS SURPASSED CRITICAL MASS.

OTT is a media distribution practice that allows streaming content providers—such as Netflix, Hulu or Amazon—to bypass telecommunications, cable or broadcast television service providers and transmit streaming audio or video directly to consumers through the Internet. Generally, these services operate on a subscription model rather than an ad-supported one. According to the Rogers & Cowan…

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MARCOM 2017 DIGITAL AWARD WINS

This year Rogers & Cowan took home multiple honors at the 2017 MarCom Awards, an international creative competition that recognizes outstanding achievement by marketing and communication professionals. More than 6,000 entries were submitted in 2017, with the best recognized in Platinum, Gold or Honorable Mention categories. We won Platinum and Gold in the digital space for…

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