WE MAKE BRANDS SING/CLICK MY CLOSET

Click My Closet is an entertainment and fashion, short-form digital series, featuring celebrities and their stylists, that offers viewers shoppable fashion content.

Click My Closet lets viewers peek into stars’ homes and their personal closets, Celebrities and their trusted Stylists create 3 curated fashion looks. Viewers can click-on and SAVE, SHARE and SHOP fashion items that make up the looks. We are the first of our kind to create an immersive retail experience that combines original content with clickable technology.

Click My Closet is the first property of R&C’s in-house studio and production arm, Clickable Media Group. Click My Closet use a proprietary technology platform that enables content to be made “clickable.”  Our technology works on both mobile and desktop.

OUR STRATEGY
Our Approach

A five-minute styling session
between a star and their trusted fashion confidante.

Each of the series’ episodes take viewers into the home and wardrobe of a different fashionable celebrity. Viewers follow along as their trusted stylist helps them pick out a look from their existing wardrobe for an event they have coming up, acting as a fly on the wall to all of the insider fashion advice that is dished out. 30-50 items in the closet are clickable and shoppable. Selected items are saved to a virtual personal closet where complete outfits can be put together, shared with friends on social media, saved and purchased.

Each episode features a five-minute styling session between a star and their trusted fashion confidante. Some of the celebrities featured in the series include Ashley Greene with Christina Erlich (she’s also worked with Brie Larson, Margot Robbie, and Anna Kendrick, among others); Jamie King with Annie Ladino (she once styled Meghan Markle); Petra Nemcova with Joanne Black (Goldie Hawn has enlisted her skills) and Cheryl Burke with Karen Raphel. Outfit selections range from what to wear to a casual brunch, to a night out with friends, to a red hot date night. Literally anything is fair game.

Results

In addition to its owned platform (clickmycloset.com), content is distributed via the Triller mobile app, Facebook, YouTube, Instagram, and Twitter.

7M 

Views in the
first 90 days.

84%

Video Completion Rate